Chatgpt Beats Instagram, Tiktok Becoming Most Downloaded App Globally In March, All Thanks To Ghibli Trend

OpenAI's ChatGPT has surged past Instagram and TikTok to go nan world’s astir downloaded app successful March, according to analytics patient AppFigures. The spike successful downloads follows nan rollout of ChatGPT’s caller image procreation feature, which sparked a viral activity of Ghibli-style creation creations and drew millions of users to nan platform.

The AppFigures study estimates that ChatGPT recorded 46 cardinal downloads globally successful March — edging retired Instagram by a constrictive margin. The level gained 13 cardinal downloads connected iOS and 33 cardinal connected Android. Instagram followed intimately pinch nan aforesaid full downloads but had a different split: 5 cardinal connected iOS and 41 cardinal connected Android. TikTok came successful 3rd pinch 45 cardinal downloads — 8 cardinal connected iOS and 37 cardinal connected Android.

“According to our estimates, ChatGPT saw 46 cardinal downloads – conscionable a shadiness higher than Instagram earlier rounding – successful March,” nan study noted.

The momentum was driven mostly by ChatGPT’s image procreation feature, which launched successful early March and quickly went viral. Users created Ghibli-style images and shared them widely, starring to a 28% jump successful downloads from February to March. When comparing nan first 4th of 2025 to nan aforesaid play successful 2024, downloads for ChatGPT person soared 148%, nan study added.

OpenAI’s Chief Operating Officer Brad Lightcap shared that complete 130 cardinal users person utilized nan caller feature, collectively generating much than 700 cardinal images since launch. “The viral traction shows nan powerfulness of giving imaginative devices to nan masses,” Lightcap said.

Published on: Apr 12, 2025, 3:50 PM IST